About the WeValueFood project
The aim of this project is to address the growing erosion of society’s engagement with the food that it consumes. Novel approaches will be used to engage, educate and empower the next generation in specific areas within Europe where food engagement is poor. The new food champions will promote and the communicate the WeValueFood concept across Europe and beyond and help future generations value food and make the best choices in the food that they eat
Strategic objectives
WeValueFood will produce the next generation of Food Champions who will be:
1) knowledgeable,
2) highly engaged,
3) passionate about food,
4) excellent communicators who are highly proficient in digital technology platforms.
The food champions will fulfil key stakeholder roles in the future and ensure that European citizens of the future will make improved decisions about the food they eat in terms of health, wellbeing and
their local agri-food economy.
Project Technical details
Start date: 1 January 2019
Duration: 3 years
Coordinator: QUB- Queen’s University of Belfast
